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The Power Of Testimonials

Build Your Brand With Quality Feedback

You tend to keep your design elements, products, and follower count top of mind when designing your goals and business plans. But what areas of business development might you be neglecting?

As a business owner, it can be nerve-wracking to put your work out there and wait for feedback. However, client reviews can be incredibly valuable for both you and future customers. Learn what works and why and attract ideal client clients with quality testimonials that shine light on why you and/or your product are worth investing in.

Here are a few reasons why you need to ask for those testimonials:

1. They build trust:

When potential customers see positive reviews from past clients, they are more likely to trust your business and choose to work with you. Reviews help to establish credibility and can be a deciding factor in whether or not a customer decides to work with you. Don't be afraid to ask for the review. Try something like this:

Thank you so much for choosing [insert your business or product]. We greatly appreciate your business and would love to know how you are enjoying your [product] ... or what you enjoyed about working with me. Please send your positive feedback [insert links or instructions].

2. They provide insight:

Client reviews can provide valuable insight into what your business is doing well and where there might be room for improvement. These insights help businesses to understand the needs and preferences of their customers, which allows them to offer products and services that meet their needs.

By listening to feedback, you can make changes that will ultimately benefit your business and your clients. This insight also helps you better market your offer. Consistent feedback might give you a hint to the language and overall impression people get from your business. Using this language to communicate to new leads is a good way to conenect with the right people more effectively.

3. They boost your SEO:

Reviews can also have a positive impact on your search engine rankings. Google takes into account the number and quality of reviews when determining where to rank your business in search results. Make sure to respond to reviews, even the negative ones. Postive customer service practices are alwats a win.

If you're looking for expert Search Engine Optimization (SEO), check out our brand partner - Magnify Consulting

4. They encourage loyalty:

When clients feel heard and appreciated, they are more likely to become loyal customers who will continue to work with you in the future.

Perhaps most importantly, reviews have the power to boost your own confidence. Positive reviews from satisfied clients can remind you of how valuable your work is. Client reviews with suggestions on how to enhance your product or refine your services, provides you with important feedback that enables effective improvements.

If you haven't been actively seeking out client reviews, now is the time to start! Not only will they help your business grow, but they will also provide valuable feedback that you can use to improve and elevate the offerings of your unique business.

Create a practice to check in with past clients and customers. Asking for the review is important, but it is more important that you care to create a genuine relationship with your community. See how they are doing and take advantage of the opportunity to resolve new issues or fufill another client need. Add past customers to your mailing list and reach out with personal notes when appropriate.

If you're looking for coching and consulting services to help you navigate all of this pluse more, schedule a free call with creative business strategist, Olamide Michelle, today!

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Leave your feedback or reviews with us by emailing a note to [subject: my boho review]. If you mention this blog post, Brand Consultant, Olamide Michelle will be offering a free 20 minute brand strategy chat. Special offer only available Spring 2023.

written by: Lindsay KJ + Olamide Michelle