Want to make more money this year?
Do you feel like you're desperately waiting on your next big client, your next big deal, or your next big sale? You have the right skills and an amazing website (that you paid way too much for), so where are they? You should be sold out, you should be booked, you should be rich by now!
If this feels familiar, you are not alone. Starting a business is one thing, but actually making money and "making it" is another. The clients are what keep you in business after all, so how do we find them? First, social media is the new norm and is key! If you are not utilizing the abundance of free platforms, you are definitely missing out. With that said, social media can also be deceptive. It can be scary and discouraging when the competition has thousands of followers and seems to be doing substantially better than you.
So let me remind you that image and perception are tricky. Don't let the image of success of others intimidate you, but more importantly don't take YOUR image for granted and the one you put out to the public. You remember the public, right? YOUR future clients. So how do we get them? Well, for me it has boiled down to one major thing - knowing my ideal client. That's right, you get to decide. It is your product or your specialized services, so who do you want to work with? This requires a little homework, but is totally worth the extra time. Let's write a few things out.
So that's the first step towards attracting your ideal client, but you might have more questions. If you found this interesting and want to dive deeper into your journey as an entrepreneur, I'd love to share some of my new online guides.
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Written by: Olamide Michelle
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